We’re currently amid a fashion revolution. A post-pandemic, McKinsey report states that 57% of the surveyed consumers are making the switch to eco-friendly styles such as the ones offered by the FABA COLLECTION. Stylish consumers are truly changing the way they think about fashion. The eco-fashion industry is rapidly growing, and so is its lexicon. But what exactly do all the terms mean? Below we’ll be examining SLOW FASHION, one movement that is making a splash within the industry. Find out what slow fashion is once and for all, and why you should care about it.
What Is Slow Fashion?
Slow fashion is a movement that upholds a conscious and mindful approach to fashion. It really is the opposite of fast fashion. Slow fashion encourages consumers to carefully select and treasure high-quality apparel that will last for years to come, instead of constantly upgrading their wardrobes with inexpensive, poor-quality trend pieces.
The movement promotes awareness within the fashion industry. It asks companies to consider their production processes and the resources they use to create new pieces and creates systems that are fair to workers and the planet. It advocates a slower buying cycle for consumers, inspiring people to ask themselves if they truly need the garment they’re about to buy.
In a way, slow fashion is going back to the basics. Before the modern fashion cycle emerged, people would only buy a handful of quality garments that they would wear for decades. Slow fashion is bringing that mindset back. It removes the notion that clothes are disposable and inspires consumers to treat their clothing as the treasured pieces they are. A person who practices slow fashion will mend or upcycle a garment before getting rid of it and will shop their own wardrobe before buying something new.
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How Did Slow Fashion Emerge?
Slow fashion is a response to overproduction and overconsumption in the modern fashion industry. With some fast fashion companies producing up to 52 collections a year, slow fashion supporters began to grow increasingly concerned for the well-being of fashion industry workers and the planet itself.
The term ‘slow fashion was created by Kate Fletcher of the Centre for Sustainable Fashion as a response to the slow food movement. Fletcher, a professor of sustainability and design, thought that the fast-paced fashion industry needed a similar movement and many of her contemporaries agreed. The movement has been gaining traction over the past decade, and many slow fashion brands have emerged since its inception.
Slow Fashion vs Sustainable Fashion
Is there a difference between slow fashion and sustainable fashion? Though both movements are very similar and follow many of the same principles and guidelines, they are not synonyms.
Slow fashion has a bigger emphasis on reducing overall consumption and production of fashion goods. It surpasses trends, instead focusing on timeless designs that will always be in style.
Sustainable fashion is more about the actual production of garments. A slow fashion and sustainable fashion brand may use the same types of fabric and production methods, but the sustainable brand might release more styles than the slow fashion brand.
Both movements go hand in hand and are important to consider for anyone that wants to live a more eco-friendly lifestyle.
Slow Fashion by FABA
Ane Howard is proud to be part of the slow fashion movement with her art-inspired eco-fashion FABA collection. All pieces are designed in California and manufactured in London, Paris, and Montreal by artisans that are paid a fair wage and given excellent working collections. The high-quality garments are made with eco fabrics including organic cotton, hemp and bamboo, recycled polyester, and upcycled leather.
From athleisure pieces that will take you from home to the gym and elegant date night dresses, FABA’s unique prints will bring an artistic flair to every occasion.